As a newcomer delving into video production, the siren call of a single all-encompassing video for your business is tempting. One that graces your website and struts its stuff in a boosted social media post, garnering views like a champ.
Yet, another voice might whisper, nudging you toward a strategy brimming with multiple purpose-driven videos – a digital sales funnel, if you will. Because let's face it, when you're investing your hard-earned cash, results are the name of the game.
So, how do you orchestrate a video production that's as strategic as it is impactful?
First off, let's tackle the question that often lingers: What should you ask for? You've stumbled upon a video that speaks to you, yet deciphering its effectiveness remains a puzzle. You find yourself yearning for "that," wanting it for your business, but you wonder if you're about to pay for something that might not fit the bill.
To light your way, let's unveil the curtain on various types of video production and sprinkle in some insights on smart spending:
Behold, the realm of viewer-attracting video content (Social Media, Thought Leadership, Brand Expertise):
Designed to seize attention from your target audience, these 15 to 60-second snippets play on LinkedIn, Facebook, and Instagram feeds. They're your spotlight moment – bold, arresting, and leaving viewers hungry for more. Think visuals, perhaps a dash of dialogue, and definitely infused with music and graphic dazzle like titles, transitions, or on-screen data presentations.
And now, a golden nugget of wisdom to save those precious funds:
When you're ready to commission video production, consider this: Opt for a lengthier masterpiece (say, a grand company overview). Then, like a skilled sculptor, your production company can deftly carve out dialogue snippets and footage, churning out a fresh, concise version tailor-made for social media. This wizardry slashes the need for a second on-site shoot, yielding you another engaging video, all at a wallet-friendly cost.
That's the power of smart strategy, turning one golden piece into a multitude of captivating gems.
Example(video): Social Media Content
Building Trust with Strategic Video Content (Company Explainer, Case Study, How-to):
Unlocking the secrets of trust-building videos, such as Company Explainers, Case Studies, and How-tos, is like diving into the heart of your business. These 3-to-5-minute gems do more than just scratch the surface – they delve into your company's essence, staff, services, and locations. Imagine offering viewers a substantial feast of context and an intimate connection.
But here's the artistry: Crafting a narrative that seamlessly weaves multiple voices on screen, adding layers of richness. Here, b-roll – that's supporting footage – takes the stage, keeping eyes glued and minds captivated. After all, watching a single talking head for 5 minutes straight might prompt an epic snooze-fest.
Yet, it's not just about the talk. Visuals become your trusty sidekick, vividly illustrating your points. If you're unraveling the "how" behind your operations, viewers want a peek at the action too. This is where quality editing steps in, keeping viewers locked in and your website visitors glued to the screen.
Ready for a nugget of cost-saving wisdom?
Embrace the beauty of simplicity. Treat video production as the labor-intensive craft it is. By streamlining the number of speakers, filming locations, and key discussion points, you'll carve a path of efficiency and savings. Think of it as your elevator pitch – spotlight your crown jewels, enticing viewers to crave more.
Intrigue, insight, and savings – all bundled up in your video strategy.
Example(video): Company About us video
Mastery in Capturing Buyer Commitment (Testimonials, Customer Reviews):
In the realm of video production, where difficulty and excellence often dance a tricky tango, there shines a star that we've mastered like no other – the Commitment to Purchase videos. These gems, brimming with the authentic voices of satisfied buyers, narrate your offering through their eyes. In just 5-10 minutes, viewers dive into real, experience-driven perspectives that mirror the trust of good old word-of-mouth recommendations.
Now, brace yourself for the golden nugget of wisdom:
Collaboration becomes the hero of cost savings. Imagine tapping into your customer base, leveraging their own cameras and unique perspectives. Rather than deploying our production squad for separate shoots, consider this: Customers might have already captured crucial moments on their cameras. These treasures, shared with our skilled video editors, blend seamlessly into the final masterpiece. It's a fusion of vision that saves resources without sacrificing impact.
This isn't just the trickiest terrain to navigate – it's our specialty.
Example(video): Customer Review, 3rd party publisher
Elevate Your Brand Loyalty Videos (Tutorial, Product Demo, FAQ, Education):
Unlocking the magic of "Customers for Life," these video styles often paint a portrait of dedication. Now, here's the twist – while they might seem like the yawn-worthy type, we're in the business of transforming the mundane into the remarkable. Brace yourself for tutorials, product demos, FAQs, and education videos that not only educate but entertain. Picture existing customers sharing these gems across their networks, igniting a spark of engagement.
The true gem here? These videos offer a shortcut to showcasing your business. Instead of lengthy explanations, your customers can simply say, "Check out this video," and voilà – mission accomplished.
And now, the cost-conscious insight:
While your video quality echoes your brand, rest assured that a touch of DIY charm can work wonders. Imagine filming segments in-house to trim costs, while our video production wizards add a professional touch with a top-notch intro sequence. Here's a secret: Often, a savvy editing job on your raw footage can do the trick, all at a fraction of the cost.
We know the recipe to infuse the lively into the educational. Let's turn "meh" into "marvelous" together!
Example(video): FAQ video behind the scenes
Selecting the perfect video production company is more than just a choice – it's a partnership that can shape your brand's visual identity. Imagine aligning with a team that truly understands and amplifies your vision.
Here's the golden rule when it comes to hiring a video production team:
Portfolio:
Think of it as picking a director for your unique movie. Look for a portfolio that resonates with your style and objectives. It's not just about quality; it's about finding a team that can translate your vision into captivating visuals. A well-matched portfolio is your clearest guide to what you can expect and helps set realistic timelines and budgets.
Budget:
Quality comes with a reasonable investment (remember, great work isn't cheap, and cheap work often falls short). Seek transparent pricing and a commitment to delivering consistent excellence. While getting multiple quotes is an option, consider the value of aligning with your preferred team from the start – talent saves time and ensures results.
Communication:
The heart of your video lies not just in equipment, but in the art of storytelling. Find a team that speaks your brand's language, understanding the nuances and resonating with your audience. Collaborators who listen and communicate effectively can turn your narrative into cinematic magic.
This isn't just advice; it's the compass that leads to a remarkable video production journey.
In the world of strategic video content, success isn't just about what you create, but how you create it. By understanding the distinct styles of video production and how they align with your goals, you're already setting the stage for impactful results. Remember, it's not about one-size-fits-all; it's about tailoring your approach for maximum impact while being mindful of your budget. So go ahead, unleash the power of video with wisdom and finesse – the world is ready to watch your story unfold!
Hungry for a quick guide on mastering different video styles? Feast your eyes on the free PDF below and dive into the art of making the most of your video productions.
P.S. I hope this helps you out on your video journey. You might not need me, but having a trusty sidekick like me can definitely make things smoother! For more video magic, take a peek at the WhyBuy Professional Documentation world over at https://www.whybuypd.com/
